Today's Irish Times has an article on gun culture in the US. Here's a brilliant quote in relation to marketing guns to women and how it helps the image of gun ownership -
"So that instead of thinking of about someone like Cho, the crazed loner out shooting his fellow students, we think of a nice, blond, suburban mother tucking her children into bed with a .38 on the nightstand. It's a much softer image."
A softer image indeed.