I came across the following in No Logo (I've finally gotten round to reading it and so far it's pretty good). The quote is from a Jack Myers. Mr. Myers is or was an American marketer and he made the following claim in regard to possible legislation for the advertising industry. He called such activity as "adbashing".
"We, as an industry, must recognise that adbasing is a threat to capatilism, to a free press, to our basic forms of entertainment, and to the future of our children."
It's the bit about the children that I love best.